Digital Transformation in the Retail Industry
The retail industry is undergoing a paradigm shift in the modern digital world, which is probably something we are all aware of. This is greatly contributed by digital transformation services which has become not only a survival mechanism but also a growth strategy for players in the retail industry. However, digital technology has been a key contributor, supporting the retail sector’s shift to omnichannel retailing for the past few years. Due to the shifting behaviour patterns of customers, traditional retailers are all modifying their strategies to stay competitive with consumers’ shifting expectations. This blog post specifically discusses the impact of digital transformation on the retail industry in terms of its technology, strategy, and trends that contributed to this transformation. The Ecommerce Industry The Covid-19 pandemic has made ecommerce one of the most significant components that make up digital transformation in the retail...