What is MVP Approach in Ecommerce and Why You Need it in Your B2B Online Store?
As eCommerce becomes more popular, moving to online selling can be challenging. Many B2B Ecommerce brands are hesitant to change their existing processes, worried they might end up worse off. They’re unsure about new technology and whether it will help or hurt their users and customers. But there’s a way to ease into this transition: by using an eCommerce MVP, or minimum viable product. Just like an MVP in sports is the most valuable player, an MVP in business is a smart way to test out new technology without going all in right away. An eCommerce MVP lets businesses try out the digital world in a manageable way. It focuses on essential features and gathers feedback from real users. This approach helps identify what works and what doesn’t, reducing the risk of failure and allowing for adjustments along the way. By starting with an MVP, companies can make the shift to eCommerce less daunting and more successful, benefiting both the ...